5.5 magazine
2025年12月に創刊された、静岡市を舞台にした新たなカルチャーフリーペーパー「5.5magazine」のディレクションを行いました。
「5.5magazine」は、東海道の宿場町としての歴史と伝統工芸が息づく「駿府の工房 匠宿」と、個性豊かな店舗が集まる「人宿町人情通り」を結ぶ約5.5kmのエリアを起点に構成。工芸・ものづくりを意味する“クラフト”と、食文化や美意識を示す“テイスト”という、一見対照的なテーマを横断的に紹介するカルチャーガイドブックとして誕生した。
誌面は両面が表紙となる仕様で、どちらからでも読み進めることができる構成。中央にはエリア全体を俯瞰できる詳細マップを配置し、街の構造や距離感を視覚的に把握できる設計となっている。地元視点と外部視点を織り交ぜながら、スポット紹介や人物、文化の背景を丁寧に掘り下げ、写真と文章で立体的に街の魅力を伝える。
We directed the launch of “5.5magazine,” a new cultural free-paper based in Shizuoka City, which premiered in December 2025.
The magazine’s concept centers on a 5.5km corridor connecting two distinct cultural hubs: “Sunpu no Kobo Takumishuku,” an artisan workshop preserving the history of the Tokaido post station and traditional crafts, and “Hitoyado-cho Ninjo-dori,” a spirited street known for its diverse local shops. “5.5magazine” functions as a cultural guidebook that navigates between the two seemingly contrasting themes of “Craft”—the essence of manufacturing and artisanship—and “Taste”—the expression of food culture and aesthetic values.
The publication is uniquely engineered with a dual-front-cover format, allowing it to be read from either side. At its center, a comprehensive map provides a bird’s-eye view of the entire district, designed to give readers a visual and intuitive sense of the town’s structure and scale. By integrating both local and external viewpoints, the magazine offers an in-depth exploration of the people, culture, and history behind each location, presenting a multi-dimensional portrait of the city through evocative photography and refined narrative.
